Author
Shubhranshu Singh is a stalwart marketer and business leader presently serving as CMO at Tata Motors. He is a published author and columnist writing extensively on brand building, consumer lives, economy, politics and technology. He is a speaker and jury member on the global apex marketing circuit.
AI is helping marketers anticipate consumer needs, preferences, and behaviour, reflecting its continuous evolution from theoretical concepts to tangible, transformative applications in our daily lives
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Big hoarding or big data? The advancement of data-based precision marketing has made such questions real. The choices may be in synthesis, not selection
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