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Upendran Nandakumar

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Founder & CEO of ayatiworks

Latest Articles By Upendran Nandakumar

Unlocking The Power Of AI In Influencer Marketing & Social Commerce

The emergence of social commerce and conversation has completely transformed the manner in which brands interact with consumers, writes Upendran Nandakumar

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Why Building An In-house Influencer Marketing Team Harmonizes Influencer Practices

Influencer marketing is a potent digital method for reaching out to targeted groups, expanding audiences and developing customer loyalty

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