Author
Head of Asia, DRIM
Leveraging the authenticity of influencers, brands not only bridge gaps in reach but also tap into targeted and trusting audiences
Read MoreInfluencers honest experiences and visual attraction will likely play a crucial part in the industry's further growth as they continue to impact the retail environment, writes Yulia Aslamova
Read MoreIn order to remain competitive, businesses must adopt data-driven decision-making and use analytics to steer their Influencer performance marketing initiatives, writes Yulia Aslamova
Read MoreCompanies have typically paid billions to get high-profile celebrities to endorse their products, capitalising on the star power of actors, models, athletes, and entertainers
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