Union Minister Anurag Thakur, Actor Jackie Shroff & UN Ambassador Dia Mirza Advocate Planet India’s Climate Positive Campaign

A short film based on environment and sustainability, Planet India premiered and brought stars of entertainment, senior government figures, environmental and business leaders together for climate positive campaign inspired by India’s presidency of the G20.

The event featured Planet India Advisory Council member and leading actress and UN ambassador Dia Mirza, along with a special surprise appearance from international superstar, actor and environmentalist Jackie Shroff, who is the face of Planet India. Guests were given an exclusive preview of the Planet India film series which will launch on JioCinema and across social media on 8 September and introduced to some of the climate heroes whose stories have inspired the campaign.

Planet India is using visual storytelling campaign and celebrating India’s solutions to the climate and nature crisis. In partnership with filmmakers Studio Silverback, the team behind Sir David Attenborough’s A Life on Our Planet and India’s leading creator economy platform PlucTV.

Planet India also shares stories of how people and communities across India are driving climate and nature innovation. From protecting snow leopards in Himachal Pradesh, to restoring city lakes in Bangladesh, to planting forests in Assam, to bringing clean energy to rural India, these films will tell India’s response to climate and nature change and inspire the world.

Speaking at the event, Anurag Thakur said, “I’m glad that PlucTV and Studio Silverback have decided to make Planet India, which is a statement to the world of the unity, passion and dedication among the people of this country — particularly showcasing how the young minds of India are at the forefront of the battle against climate change and the protection of precious natural resources.”

Jackie Shroff, Actor and Face of This is Planet India campaign in his unique style mentioned that there are incredible stories of Indians leading the fight against climate change from the forefront and the world needs to hear about them. Planet India is a way for us to get inspired by these amazing innovators, Shroff added.

Dia Mirza also said that she is inspired and excited about Planet India’s initiative

Planet India believes that JioCinema’s huge reach will help the campaign in reaching to hundreds of millions throughout India. Planet India will also make available to others for free on Open Planet which create the largest open library of Indian climate and nature footage.