Star Bharat Unveils New Brand Identity

Star Bharat has unveiled a refreshed brand identity With the phrase "Dil Deke Dekho Zara" 

The new brand identity intends to inspire people to express themselves, fall in love, and follow their hearts by representing the experience of doing so. By marketing itself as a one-stop shop for material with a romantic theme, the channel welcomes this transition. With a focus on universal relationships, the programming will mirror the channel's updated brand by highlighting stories of love and romance.

“Star Bharat is at a juncture where it needs to reinvent and bring forth refreshed look and feel combined with renewed programming. Romance is a universal language and cuts across age, gender, and culture and we are happy to progress in this space. We intend to make television viewing a cohesive experience for our viewers. With the new brand promise we will continue to offer compelling content and create characters and formats that resonate with the masses,” said the channel spokesperson.

The new line-up of content will cater to every part of India and feature shows that will reinforce the brand promise. The channel also developed a new anthem that brings alive the new brand proposition.