Rungta Steel has rolled out its fifth TVC series featuring the Bollywood actors and brand ambassadors Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor.
Set against the backdrop of a marriage counselling session, the narrative features a couple seeking advice from a therapist played by Shahrukh Khan. Alia takes on the feisty character of ‘Safeena’ from Gully Boy, confronting the adventurous ‘Bunny’ from Yeh Jawaani Hai Deewani played by Ranbir Kapoor who struggles to keep his promises. The duo turns to Shahrukh’s wise and composed ‘Jahangir Khan’ from Dear Zindagi for guidance.
The new TVC launch reinforces Rungta Steel’s commitment to quality and innovation solidifying its position as a trusted leader in India’s infrastructure sector.
Speaking on the occasion, Arvind Kumar, Joint Vice President and Head (Sales & Marketing), Rungta Steel says, “Our steadfast endeavour has been to create campaigns that resonate deeply with our audience while showcasing the unmatched trust and durability of our products. This wouldn’t be possible without the partnership with our brand ambassadors and the continued trust of our audiences. We aim for this campaign to strengthen our brand identity as Rungta Steel continues its ambitious expansion into new markets across India.”
The TVC is scripted by Tanmay Bhat’s content studio, Moonshot.
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