Slice's Latest Campaign Marks The Appraisal Season With Sarcasm

Slice has launched a physical marketing campaign targeted at professionals during the appraisal season. 

As part of the campaign, when customers place an order on the 10-minute grocery delivery app, Zepto, they receive a small purple envelope along with their order. Making use of the ‘Expectation v.s Reality’ theme, the envelope contains print on one side that reads:

“Expectation: A 25% hike this appraisal season. 

Reality: (Check inside)”

When the customer goes on to open the envelope, they find inside a packet of… peanuts. The flip-side of the envelope reads, “We can’t give you better hikes, but we can give you better rewards.” Following that is a call-to-action featuring the line “Scan to get rewarded” along with a QR code, which leads the customer to download the slice app.

The campaign has witnessed reach on social media with multiple shares on  Twitter and Linkedin.