Shweta Dalal To Lead Nivea India As Marketing Director

With effect from September 30, 2024, Shweta Dalal will lead Nivea India as its new director of marketing. With 16 years of experience working for global powerhouses like Unilever and L'Oréal, Dalal brings to the company a wealth of knowledge. She has directed marketing strategies for well-known brands in South Asia, Africa, Europe, and Latin America.

Dalal led notable brand growth and innovation in her most recent position as global brand director for Lux - South Asia, Africa, and Global Bars. During her time at Unilever, she developed digital-first business models that were fuelled by a thorough understanding of customer behaviour, strengthened brand equity, and defined the purpose of the brand.

In her new role, Dalal will oversee the marketing plan for Nivea India, with a particular emphasis on growing the company's footprint in the country. Nivea wants to take advantage of her background in creating strong brand strategies and coordinating them with its worldwide goal of offering superior skincare products. "Her consumer-centric approach and strategic vision are exactly what we need to continue our growth in an ever-evolving market," Nivea India managing director Geetika Mehta said in a published statement.

Dalal expressed her enthusiasm about joining the Nivea team, stating, “I am excited to join Nivea India, a brand trusted by millions for its excellence in skincare. I look forward to bringing my experience in brand growth and consumer understanding to help Nivea continue its legacy of innovation  and care.”