Reliance Industries Ltd (RIL) has named its sports and lifestyle business as ''RISE Worldwide Ltd'', as it ventures into the burgeoning industry in the domestic as well as global markets.
The transition as an independent brand identity is aimed at enabling its various verticals currently within the sports and lifestyle businesses, autonomy to operate and create industry driving strategies, as the company focuses on further investing in the segment.
"RISE Worldwide aims to provide a comprehensive solution to the Sports, Lifestyle and Entertainment industries as one inclusive force creating a symbiotic ecosystem that engages in nation building by inspiring the youth through our various initiatives," comments a RISE Worldwide spokesperson.
The RISE Worldwide portfolio includes sports & sponsorship consulting, fashion & sustainability platform building, athlete talent management, licensing, broadcast production and lifestyle & entertainment.
"We look forward to this dawn with new zeal and a DNA imbibed to RISE. Built on our existing relationships, trust and the knowledge of the industry, RISE seeks to help partners reach their target audience effectively as we bring their creative initiatives to life and provide consumers with world class experiences across each of our properties," the spokesperson adds.