Rapido's Latest IPL Ad Features Raj Kumar Rao And Jiiva
Bike-taxi platform, Rapido, launched its latest IPL campaign called, “Ekdum Aaram Se” (#EkdumAaramSe) with Raj Kumar Rao and Jiiva. The campaign focuses on imparting awareness among intra-city travelers on Rapido’s services that are low-priced, quick, and comfortable through a film each for Hindi Speaking Market (HSM) with Raj Kumar Rao in Hindi and Bengali and Non-Hindi Speaking Market (Non-HSM) with Jiiva in Tamil and Telugu. The ads have been directed by Amar Kaushik and produced by MagixEngage and DreamVaultMediaHouse, with Enormous Brands as the Creative Agency. The Integrated Marketing Campaign would be released across channels such as TV (IPL and Surround), Digital, Out-of-home (OOH), and across audiences in Metros, Tier 1, and Tier 2 cities.
Commenting on the campaign, Amit Verma, Head of Marketing, Rapido, said, “The latest ads have been devised to establish Rapido as an alternative mode of transport in India, that is a Low-priced, Quick and Comfortable mode of traveling. We received an overwhelming response for our first campaign and have launched the next phase featuring two more crowd favorites – Raj Kumar Rao and Jiiva. We will keep the momentum going by launching further phases during the IPL. With two new teams introduced this season, the competition is expected to become more intense and, thus, will generate higher viewership than usual.”
Raj Kumar Rao plays a regular office goer called Rastogi, while Jiiva plays Sundar, an employee. Both these characters reap the benefits of reaching the office early, whilst saving money using Rapido’s bike-taxis.
Watch the films here:
Hindi:
Bengali:
Tamil:
Telugu:
