PVR Ties Up With French Ōma Cinema; To Introduce 'Cinema Pods' In India

Cinema exhibition player, PVR Cinemas, has registered an exclusive tie up with Oma Cinemas, the premium auditorium concept created by noted French architect Pierre Chican. The tie up will see PVR roll out opera houses-inspired cinemas in India.

The two companies announced the tie up through a joint statement at CinemaCon 2022 at Las Vegas, a gathering of movie theatre owners from around the world. 

Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or "pods", enabling viewers to enjoy a sociable cinema experience whilst enjoying a perfect view of the screen.

Having “an option to have a private movie party with friends and family, OMA pods shall be your own space offering an unmatched bespoke experience of watching a film on a very large screen alongside specially-crafted F&B options. Many corporates have been used to their own box at sporting events in stadia, and now they shall have an option to have one in a cinema too,” Pramod Arora, Chief Growth & Strategy Officer, added.

Oma Cinema founder and president Pierre Chican said: “We are excited to bring about the unique and proprietary concept of cinema pods to India with this exclusive tie-up with PVR. Our designs ensure that each pod within an auditoria is unique and designed to perfection.”