Omnicom Media Group India Onboards Rabe Iyer As Chief Media Officer

Omnicom Media Group India has roped in Rabe Iyer as its Chief Media Officer, effective immediately. 

In this role, he will act as a multi-disciplinary practitioner, responsible for integrating OMG's products, services, and capabilities to drive growth for the agency and its clients. He will be based in the Gurgaon office and will report to Kartik Sharma, CEO, Omnicom Media Group India.

Previously, Iyer led agency partnerships at ShareChat in India, where he focused on sales effectiveness, partnerships, and monetisation strategies. 

Before that, he held executive leadership roles across India, SEA, and MENA at organisations such as Wavemaker, Motivator (Group M), Reliance Broadcast Network, and Publicis Groupe Media, among others.

"We are very excited to welcome Rabe to the network,” said Kartik Sharma, CEO of Omnicom Media Group India. "He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today's complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”

Speaking on his joining, Iyer said, "OMG India's ethos is rooted in the promise of simplifying the complex and I'm excited to be working alongside an incredible team to bring this vision to life. I look forward to leveraging the organisation's capabilities and offerings, underpinned by Omnicom's open operating system - Omni, to orchestrate successful outcomes."