OkCredit Chooses Mullen Lintas To Weave Its Brand Strategy
The Bangalore office of Mullen Lintas has been appointed as the brand strategy partner for OkCredit. The app-based solution has given a modern makeover to the traditional record keeping system of small businesses.
The three-year-old OkCredit simplifies bookkeeping for shop owners and their customers in tier II, tier III, and beyond cities.
“We are excited to bring on board Mullen Lintas as our partner to help build the Brand Identity for OkCredit. Their consumer understanding and experience with building brands is what really stood out for us and we are confident that we can create a unique and engaging story for OK Credit as we move into our next phase of market development,” said Harsh Pokharna, CEO, OkCredit on the partnership.
Excited about playing this crucial role in digitally transforming a large section of business owners in India, Hari Krishnan, CEO, Mullen Lintas added, “OkCredit is revolutionizing the small business economy in India and we are delighted to be given the opportunity to partner them. It’s an exciting new category that is poised for growth and we are looking forward to partnering the team at OKCredit to create relevance and engagement for the brand as it charts its journey towards creating success for the small business economy”
