Nikon India Elevates Voice Of Women In Photography With "Through Her Lens" Campaign
Nikon India is thrilled to unveil the latest edition of its pioneering campaign “Through Her Lens,” an annual digital contest aimed at empowering and elevating the voices of professional and amateur women photographers in India.
The contest, now in its 3rd season, serves as a platform for female photographers to flaunt their creative expertise, gain valuable exposure and establish connections with the industry's top professionals. This initiative enables women to showcase their talent and skillset while breaking gender stereotypes and encouraging more women to join the field of photography.
Commenting on the occasion, Sajjan Kumar, Managing Director, Nikon India says, “At Nikon India, we see a world where the lens of a camera is not just an instrument to capture the reality but also a tool to create change. Our newest campaign "Through Her Lens" exemplifies our effort to promote diversity and inclusion in the photography industry. We are excited to see the outstanding work that the participants will submit this year and hope this contest inspires and empowers women photographers in India. We believe that through this contest, we shall pave way for the future where the stories are captured, shared and celebrated equally.”
The theme of this year's contest is "That's Me!"
This contest offers women photographers & videographers a chance to break free from societal expectations, showcase their personalities to the world, and present a true and authentic version of themselves through the art of photography. It serves as a platform for them to exhibit their unique perspective and creativity as visual artists and is poised to enable self-discovery and self-expression.
