Narayana Health Celebrates Grit & Determination Of Cancer Survivors
Narayana Health has unveiled a new campaign titled celebrating the “SuperPower” of survivors on World Cancer Day.
Narrated from a cancer survivor’s point of view, the campaign highlights the determination required to fight back against this disease with the superpowers one possesses. According to industry estimates, every year, nearly 14 million people in India contract this disease, with lung and breast cancer being most common in adults and leukemia in children.
Speaking about the campaign Dr. Ashish Bajaj, Chief Marketing Officer, Narayana Health, says, “Narayana Health has been assisting people in their fight against cancer for over two decades now. Our team of doctors across the NH Network has assisted many patients to sail through these tough times. As an organisation, we have been an integral part of the highs and lows of many survivors and this campaign is a tribute to their grit and determination to fight back strong and set an example for society.”
This campaign aims to celebrate the will of cancer survivors while inculcating the importance of regular check-ups and self-care to arrest it right in the initial stages.
"According to 2020 WHO data, India ranked third after China and US for cancer burden of new yearly cases, which clearly indicates the need to raise awareness and we at Narayana Health are committed to this cause. This campaign is a small effort to raise awareness for fighting this disease and salute those who inspire us every day with their own superpowers,” he adds.
