Mirror Now has adopted a new visual identity along with new content formats, in the form of five new prime time shows.
The channels now adorns a relatable and upgraded color palette along with modernised typography. The colour ‘teal’ has been introduced to its visual design to reflect its young and contemporary approach While retaining the colours, black, white and red to denote urgency, importance, and news worthiness.
The channel has also introduced a fresh content line up that includes — Mirror Metro, The Big Focus, The Urban Debate, The Nation Today, and Beyond The Headline.
Nikunj Garg, editor, Mirror Now said, “Since inception, Mirror Now has defined the norms and re-written the rules for viewer-centric journalism by covering issues that eventually proved critical for materialising positive impact. With its new visual identity and content line-up, the channel challenges the status quo and pushes authorities & powers that are for ensuring a better life that every hard-working, tax-paying urban Indian deserves."