As India's travel landscape evolves, premium experiences are gaining importance for many travellers. MakeMyTrip's latest report reveals a 10 per cent rise in searches for international business class flights from 2023 to 2024. The trend, previously linked to long-haul destinations like the USA and UK is now expanding to shorter routes including Hong Kong, Sri Lanka, Japan and Saudi Arabia.
To capitalise on this growing trend, MakeMyTrip has partnered with 10 top international airlines - Air Astana, Air India, Air India Express, Malaysia Airlines, Oman Air, Qantas, Singapore Airlines, Turkish Airlines, Virgin Atlantic and Vistara to offer up to 20 per cent off on business class fares. Additionally, in collaboration with ICICI Bank, cardholders can enjoy an extra Rs 10,000 discount. Travelers can take advantage of these exciting offers during the dedicated Business Class Fest from 27 September to 2 October.
"The Indian traveller is rapidly evolving, seeking the best at every stage of their travel journey. With the launch of initiatives like the Business Class Fest, we aim to make premium experiences both accessible and rewarding. We are delighted that the travel ecosystem is increasingly looking to us as the preferred platform for premium travellers. We have introduced several new features and initiatives to enhance the travel experience of our customers and will continue to bring more such offerings in the coming months as well,” said Saujanya Shrivastava, Chief Operating Officer - Flights, Holidays & Gulf at MakeMyTrip.
The initiative to promote business class travel follows MakeMyTrip's recent introduction of a dedicated Business Class Funnel for international flights. Designed specifically for business travellers, this feature offers an immersive and intuitive booking experience, complete with high-quality visuals, refined filters and a user-friendly interface that streamlines the business class booking process, ensuring transparency and convenience.