Articles for Recent News

Prasar Bharati Allows HD Channels To Participate In Revised DD Free Dish Auction

The e-auction of MPEG-4 slots for private HD channels has a reserve price of Rs 80 lakhs, with a one-lakh escalation for the second slot

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Hires & Promotions: Honasa Consumer, FCB Interface, Legrand India

Quick look at the new hirings and promotions this week

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SEBI Warns Ola CEO Bhavish Aggarwal Over Disclosure Norm Breach

The disclosure in question involved Ola Electric's plans to expand its distribution network to 4,000 stores to accelerate growth and EV adoption

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Snap Inc. Appoints Ankit Goyle As Head Of Marketing, India

His previous stint was with Apple for over nine years

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Achint Setia Joins Snapdeal As CEO

Alongside, Himanshu Chakrawarti will transition to the role of Chief Executive Officer of Stellaro Brands

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82% Indian Consumers Admit Influencers Shape Their Purchases: Report
82% Indian Consumers Admit Influencers Shape Their Purchases: Report

Instagram emerges as the most preferred platform for influencer content, with 48 per cent of respondents favouring it, while LinkedIn ranks second at 34 per cent, surpassing platforms like YouTube and X

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Meta Overhauls Content Moderation; Fact-checking Teams Replaced With Community Model
Meta Overhauls Content Moderation; Fact-checking Teams Replaced With Community Model

Zuckerberg discloses a move to reduce bias but admits to potential gaps in harmful content filtering

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Adidas Signs Multi-year Kit Agreement With Mercedes F1
Adidas Signs Multi-year Kit Agreement With Mercedes F1

In addition to its Adidas partnership, Mercedes has collaborated with fashion brand Tommy Hilfiger as well

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Havas India Onboards Manas Lahiri As Chief Growth Officer
Havas India Onboards Manas Lahiri As Chief Growth Officer

Lahiri's second stint at Havas aims to amplify growth and foster innovation across its 25 agencies

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Trends To Look Out For In Financial Digital Marketing

Hyper-personalisation, video content, gen AI, and mobile optimisation will remain key for financial institutions to succeed

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