Lux Industries Releases Its New TVC Campaign For Lux ONN
ONN, from the house of Lux Industries has yet again created a buzz with its new TVC campaign film highlighting the premium collection of the brand.
Targeted to every individual consumer across ages, the campaign has been created by Wunderman Thompson, Kolkata and is directed by Hypno.
Speaking on the launch of the new campaign, Saket Todi, Executive Director, Lux industries says, “We always wanted to project ONN as youthful and footloose. We have kept the brand aspirational and the pricing within reach. The primary objective was to get noticed, which is why, we went ahead with advertising themes, locations and cast which have the potential to grab eyeballs and help the brand to build a stronger connection with its target audience. To meet the expectations and aspirations of the young people of today, a wide variety of designs of the highest quality and most practical styling have been offered”.
The TVC highlights ONN as global wear while reinforcing the brand’s positioning of complete comfort. The campaign will be promoted heavily across all digital platforms, television and OOH and engage with the audience through multiple touchpoints.
Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, says, “The biggest challenge was to tell an interesting story with a twist in 20 seconds. That’s why we thought of scripts with minimum or zero dialogue which would establish the product positioning without impeding the pace of the storyline. Similar to our previous films for ONN, international settings and actors have been used to amplify the aspiration levels”.
