L&K Saatchi & Saatchi India's Integrated Campaign For CollegeDekho Establishes A Strong Brand Purpose

To establish a compelling brand purpose and build awareness based on deep consumer insight, L&K Saatchi & Saatchi India has created CollegeDekho's first integrated brand campaign, ‘Banayenge India ka Kal', across television, OTT and digital mediums.

The campaign highlights a poignant story of a father, who has always provided the best for his son, now turning to CollegeDekho for college guidance. It resonates with the profound love and sacrifices parents make for their children, and the insight that despite their best efforts, parents often feel unsure about choosing the right college due to a lack of current knowledge. In these crucial moments, they need a trusted expert to guide them.

On the making of the campaign, Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India says, “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”

“The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love and passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India,” adds Hindol Purkayastha, Head- North & East, L&K Saatchi & Saatchi India.

Abhinav Upadhyay, Chief Marketing Officer, CollegeDekho mentions, “We’ve chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d'etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner."