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Ayurveda-inspired beauty brand Just Herbs has released a new campaign featuring actors Zeenat Aman and Rakul Preet Singh. The campaign highlights the brand's vision of timeless beauty, blending Ayurveda with modern, results-driven products.
Speaking about the campaign, Garima Dikshit, Business Head, Just Herbs said “We are thrilled and excited as we turn on to a new chapter in our journey of innovation and excellence. Our campaign with Zeenat Aman and Rakul Preet Singh is symbolic of the seamless blend of traditional elegance and modern sophistication. We aren’t simply celebrating our journey but envisioning the future—where beauty is defined by quality, sustainability and inclusivity. It has always been our mission to make natural beauty accessible and available to all. As we step into the next decade, we hope to continue leading the way in holistic beauty rooted in Indian traditions.’’
The brand film features an engaging conversation between Aman and Singh, discussing their perspectives on beauty. Both brand ambassadors radiate elegance, confidence and modern sophistication. Highlighting the versatility of Just Herbs’ product range, the film captures themes of inclusivity, holistic beauty and empowerment, celebrating each woman's unique beauty while uplifting others. The campaign embodies Just Herbs' philosophy, where tradition blends with modern trends and natural beauty takes centre stage.
Speaking on her association with Just Herbs, Zeenat Aman said, “Joining Just Herbs in this celebration of Timeless Beauty is a natural fit. The brand’s dedication to natural beauty and holistic wellness through Ayurveda mirrors my own values. It’s wonderful to be part of a campaign that not only celebrates beauty but also honours tradition with a modern twist.”
Rakul Preet Singh further added, “Being the face of this campaign alongside Zeenatji, is an opportunity to advocate for beauty that is not only about looking good but feeling good, knowing that the products are rooted in natural, time-tested ingredients. I am super thrilled and look forward to a long-standing association with Just Herbs.”
The campaign will be released across digital platforms, cutting through the noise with innovative formats such as AR/VR filters, CGI videos and more. The brand is also collaborating with influencers nationwide to boost product awareness.
