Jungle, Havas Teams Up To Launch Vivo Y Series Campaign Featuring Sara Ali Khan
Jungle in collaboration with Havas Worldwide India, has launched the Vivo Y Series Style Anthem.
The campaign is directed by Shai Samtaney, Co-Founder and Director of Jungle, and produced by Rudra Mawani, Executive Producer at Jungle.
The campaign features Sara Ali Khan.
"The vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with vivo India to make it happen," says Anupama Ramaswamy, CCO Havas Worldwide India.
"It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance," shares Shai Samtaney, Co-Founder and Director of Jungle.
He adds, "With music videos, you have a longer duration to experiment with innovative ways of making your content engaging & memorable. We hope you all enjoy the film as much as we enjoyed making it."
Rudra Mawani, Executive Producer, Jungle, explains, "We are happy to have partnered with Vivo & Havas Worldwide India to produce the Vivo Y Series Style Anthem, which I’m sure audiences will all be grooving to as the tune is extremely sticky."
The film is choreographed by Slumdog Millionaire celebrity choreographer Longinus Fernandes and the music is produced by Naozad Patel. The vocals are sung by Shalmali Kolgade.
