Join Ranveer Singh On A Sonic Adventure With Nirvana By boAt

This festive season, Nirvana by boAt unveils the latest edition of its iconic 'Lost in Nirvana' campaign featuring Bollywood actor and boAthead, Ranveer Singh. The campaign showcases Nirvana's commitment to providing an unmatched sound experience, powered by cutting-edge technology and strategic global partnerships.

Central to the campaign is a captivating print advertisement featuring Singh deeply engaged in the audio universe of Nirvana. To substantiate their competitive edge against global brands, they present their product lineup, which includes Nirvana Space, Nirvana IVY and Nirvana Ion ANC Pro. Each product emphasises standout features that are among the best in their category.

The brand also highlights a robust array of technology partnerships that support these advancements, including collaborations with Hi-res audio, LDAC, mimi, Hi-Fi, Google and others, all aimed at delivering state-of-the-art audio technology to consumers around the globe.

“We are incredibly excited, and we’ve worked very hard to be able to make such products and claim what we are claiming, where a young Indian electronics brand is breaking stereotypes and taking global competition head on” said Aman Gupta, Co-founder and CMO of boAt.

“With Ranveer Singh leading the way, we’re showcasing the best in audio innovation through our premium Nirvana range, highlighting features like Dynamic Head Tracking and 360° Spatial Audio, which are firsts for any Indian brand. This campaign is all about creating a truly immersive experience that connects our consumers with their music on a deeper level”, he adds.

Infusing a distinct artistic flair into the campaign is a collaboration with TOOSID, a celebrated artist recognised for his ability to harmonise structure and chaos in his creations. His bold and unrefined style resonates with the technological advancements of Nirvana, especially in the new Nirvana IVY, which is India’s first True Wireless Stereo (TWS) device featuring dynamic head tracking and 360-degree spatial audio. The feature allows listeners to enjoy immersive sound that adapts to their movements, crafting a lifelike, interactive audio experience.

Alongside the print advertisement, the campaign also features a digital film that highlights the impressive Active Noise Cancellation (ANC) capability of the Nirvana Ion ANC. The film portrays Singh navigating through a bustling, noisy street yet he remains completely 'Lost in Nirvana', as the exceptional ANC technology effectively blocks out external noise, providing a transformative audio experience where it's just him and his music.

The ‘Lost in Nirvana’ campaign celebrates innovation, immersive sound, and the emotional connection people share with their music. With Singh at the forefront, Nirvana by boAt continues to redefine audio technology, offering an experience that appeals to both audiophiles and casual listeners alike.