JioCinema Attains Over 62 Crore Reach During Tata IPL 2024

JioCinema, the official streaming platform for the Tata IPL, set a record reach of 2,600 crore views during the 2024 season of Tata IPL, a 53 per cent growth compared to Tata IPL 2023. As JioCinema concluded its second season, the platform recorded over 35,000 crore minutes of watch time. 

 Keeping the momentum going after an incredible opening night, JioCinema’s reach grew by over 38 per cent, concluding the season at over 62 crores. The connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium-like experience through AR/VR and 360-degree viewing led to an average time spent touching 75 minutes from over 60 minutes last season.

 JioCinema opened the 2024 season with over 11.3 crore viewers logged in on Day 1, a 51 per cent increase compared to Day 1 of Tata IPL 2023. As JioCinema commenced its second season on digital, over 59 Crore video views were registered on the platform for the opening day of Tata IPL 2024 which led to 660 crore minutes of watch time.

 “We conclude the Tata IPL 2024 with a promise to continue to redefine the way sports is consumed in India,” said a Viacom18 Spokesperson. “The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform.”

This season, JioCinema had the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their Tata IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. By the end of the season, JioCinema had a record of 28 sponsors and over 1400 advertisers.

 JioCinema will continue to offer sports content for the Olympic Games Paris 2024. Viewers can expect live and on-demand action in terms of a viewing experience. Viacom18’s coverage of Paris 2024 will include content around must-watch events for Indian fans, Indians to watch out for at the Olympics, the greatest performances in Olympics history, unprecedented landmarks Indians can achieve at Paris 2024, and much more.