ITC Engage Launches New Range Of Eau De Parfums, Promotes Through TVC
ITC Engage has launched a new range of Eau De Parfums for occasion-based usage with day and night premium perfumes for men and women.
To highlight this interplay of fashion and fragrance, Engage, launches its premium Eau De Parfums in a high-octane film conceptualised and directed by Denzil Machado.
With the backdrop of an international fashion show, the launch film weaves a fast-paced narrative of fragrances that attract and make heads turn.
Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, says, “I believe, the fragrance defines identity and helps make a distinct statement. ITC Engage has been a trendsetter in experimenting and layering with unique fragrances and formats. The endeavour to present a global best continues and this new range of Engage Eau De Parfums is a testament to the exquisite craftsmanship of creating the finest fragrances. Fragrance is intrinsic to fashion and with this new series, Engage, presents a visual and sensorial narrative that addresses the intricacies of attraction and attention.”
The range consists of Engage Indigo Skies for men and Engage Verona for Women.
