Isobar Bags Digital & Creative Mandate For BSH Home Appliances

Bosch Home Appliances (BSH) onboards Isobar India as its strategy and creative agency partner. Headquartered in Munich, Germany, BSH is poised to enhance its marketing strategy in India with this announcement. The agency will service the brand from its Mumbai office.

As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand.

“We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering the Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name, ”commented the MD of BSH Household Appliances, Neeraj Bahl on the partnership. 

Speaking on the win, the Group MD of Isobar South Asia, Shamsuddin Jasani added, “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating long term relationship to help drive value for all stakeholders.”