Interpublic Group Acquires Mumbai-based Intelligence Node In Nearly $100 Mn Deal

Advertising holding company Interpublic Group has reportedly acquired Mumbai-based retail analytics firm Intelligence Node in a deal that has been valued at nearly $100 million, which encompasses integration costs.

“This strategic move significantly enhances Interpublic’s commerce capabilities, providing clients with real-time product and market intelligence to understand shopper trends, drive sales growth and optimize performance in the dynamic digital marketplace,” said the group in its press release.  

Intelligence Node is a company founded in 2012 to help brands compete for better online sales. The company employs 120 people and deals with brands and retailers both.

It leverages AI to aggregate and analyze billions of data points across over 1,900 retail categories in 34 global markets.

With the acquisition, the group can offer clients real-time market agility, precision retail media optimisation and digital content and search optimisation.

"As commerce and retail media continue their rapid convergence, actionable data is paramount to maximizing brand performance," said Philippe Krakowsky, Chief Executive Officer, Interpublic. "Intelligence Node's robust platform provides the real-time market-wide signals that brands need to optimize retail media campaigns, commerce strategies, and ultimately drive performance in today's highly competitive digital landscape."

"Joining forces with Interpublic allows us to deliver a best-in-class combined solution to companies navigating the complexities of today's commerce landscape," said Sanjeev Sularia, Chief Executive Officer, Intelligence Node. "Together, we can provide the comprehensive data, advanced analytics, and strategic expertise needed to win market share and drive sustainable growth."