Industry Experts Define Marketing Tactics To Build Consumer Relationship

As rightly said, being stuck in the past will not fetch good returns and will lead to losing customer interest. Hence, marketers have always been adapting to new tools, tactics, and information to succeed and stand out in the market.  

However, inspiration from past experiences prepares a marketer for what will come in the future. The pandemic has given life lessons to a major chunk of the population across the globe. The past two years have made everyone aware of what should be done to ensure a healthy future. 

Post pandemic the consumption in the market has shifted from offline to online mode making it critical for brands and marketers as well. 

Shreya Sachdev, Head of Marketing, PUMA-India, said, " About 80 per cent of our consumers who come to our stores are repeated consumers. We build customer relationships through face-to-face interaction, and that's how a consumer is converted. " 

"One thing that we missed from a consumer touch point is the offline interaction," she further added. 

Marketers need to consider every option and being prepared always has its own perks as not all predicted trends happen or get successful. The current marketing trends and interests of industry leaders in specific technology and the response of consumers to content engagement may be tested in coming years due to the "new normal" effect. 

Referring to the learnings from the pandemic, the Vice President-Marketing, Max Life Insurance, Ayaaz Khan, said, "Post pandemic, consumers have understood the importance of life and hence planning for retirement goals. And a marketer needs to drive trust from consumers. "

He believes that one needs to stay consistent with what the consumer wants. Every 250km, language changes, so the power of communicating with consumers in their language and video marketing can be used as a marketing tool.

"Sooner or later, we will have to evolve our conversation to voice-enabled as well, because voice-enabled communication is the future. And listening to the consumer is equally important," he added.