IIFL Finance Signs Actor Tamannaah Bhatia As Brand Ambassador
IIFL Finance has signed top Indian actor Tamannaah Bhatia as its brand ambassador as it aims to bolster its pan-India brand presence.
Speaking on the new brand ambassador appointment, Manav Verma, Chief Marketing Officer of IIFL says, “We want to be the loans destination of choice fulfilling dreams and goals of millions of Indians who don’t have easy access to credit. Tamannaah is a top actor in India for the last fifteen years and has a deep connection with our customer segments. The association will further alleviate our brand strengths together.”
Tamannaah Bhatia shares, “I am delighted to be associated with IIFL. Being a dreamer, I can identify with the dreams of millions of Indians and respect the role IIFL plays by providing credit across India.”
“IIFL Finance’s brand philosophy –“SeedhiBaat” – reflects in their simple, straight forward product offerings and seamless processes, which also resonates with my professional philosophy," she adds.
