Hires & Promotions: Shopsy, Omnicom Media Group

Prathyusha Agarwal joins Flipkart's Shopsy as CEO

Prathyusha Agarwal, former CBO at Byju's, has joined Flipkart's social commerce platform Shopsy as the unit Chief Executive Officer.

Agarwal began her career at Unilever, and went on to work across MarketGate Consulting, Star India, HDFC Life and Zee Entertainment Enterprises.

At Byju's, Agarwal was responsible for the Early Learn segment’s portfolio strategy and revenue growth for India managing offerings across digital, physical and live learning. In this role, she was tasked to deliver the holistic consumer offering curating multiple learning products and services, drive top-line growth for the Early Learn Business and manage the business P&L for sustainable long-term category growth.

At Zee, she spearheaded the network share gain, new launches & transformation initiatives across viewership and revenue; data analytics and brand growth mandate across TV and OTT verticals.

Omnicom Media Group elevates Aishwarya Lahiri to Associate Business Director

Aishwarya Lahiri, who led Omnicom Media Group as Director - Investment, has been elevated to the position of an Associate Business Director.

In her previous role, Lahiri was a part of OMnet, a private marketplace that delivers additional value to clients via proprietary media purchases. She looked into offline media negotiation, buying and maintenance in cross category campaigns for execution efficiency while maintaining tight budgets and campaign objectives.

Lahiri began her career at NDTV and went on to work across McCann Erickson, Ogilvy, Hindustan Times, Mindshare, Lodestar UM, Accenture and m/SIX.

As a senior media buyer at Lodestar UM, she was a brand media investment custodian for Coca Cola India. She was responsible for multiple monthly, quarterly and annual reports, data analysis and implementation. She looked into the evaluation, negotiation, execution and relation building of channel partners.