Hires & Promotions: Mindshare, HCLSoftware

Mindshare ropes in Vinish Mathews as Chief Strategy Officer

Mindshare, the media services company that is part of GroupM and WPP, has named Vinish Mathews as the new Chief Strategy Officer. He will be responsible for providing strategic insight, driving innovation and delivering growth for teams and businesses.

Mathews, a valuable member of Mindshare for 12 years, previously served as Managing Director for Mindshare China and led Unilever India's Personal Care portfolio at Mindshare Fulcrum. His projects have won over 100 global awards, including at Emvies, the Festival of Media, MMA Smarties, and Cannes. Before this stint, Vinish was part of EssenceMediacom where he handled Google and lead integrated media offerings for all of Google’s consumer apps and hardware. Vinish also had Google win multiple awards under his leadership.

With over 20+ years of experience as a media professional, he has successfully led client relationships and teams across dynamic markets like China and India. His expertise spans various sectors, including technology, commerce, FMCG, automotive, tourism and vision care. In his previous roles, Mathews focused on strategic brand management, full-funnel planning, revenue management, and client stewardship, helping brands create immersive consumer connections through media.

Amin Lakhani, CEO, Mindshare - South Asia says, " Vinish’s addition to the Mindshare Leadership Board will undoubtedly shape our future-focused product offering. We’re certain that the wealth of experience he brings will help deliver exceptional work for our clients. We’re eager to partner with Vinish and accelerate the pace of our continued client successes."

Mathews shares, "I look forward to joining the dynamic team at Mindshare. Being part of such a renowned organization and driving innovative strategies to achieve meaningful results is truly inspiring. I’m eager to embark on this journey and contribute to our shared success."

HCLSoftware appoints Shubhangi Mehta as Director - Marketing

Shubhangi Mehta, who led Soroco as Marketing- Head Brand, Communications and Digital, has joined HCLSoftware as Director - Marketing.

Mehta began her career at Thompson Reuters and went on to work across Haymarket Media Group, India Law offices, NFX Digital, and GoodWorker.

Mehta has been instrumental in elevating brand visibility, differentiation, and market positioning for entities like WPP Group, Pepsico, Moohlah Technologies, ITC, and more.