Interactive Avenues Appoints Sahiba Sachdev As Media Head – North & East
Sahiba will head the media operations of North and East at Interactive Avenues - A Reprise Network Company from PHD Media and sit at their Gurugram office. A seasoned executive with over 11 years of experience, Sachdev's experience, ranges from consulting/strategy, content & e-commerce and she has also co-authored several reports with Kantar Millward Brown and Mobile Marketing Association India. In her new role, she will be responsible for driving the entire media practice for the region.
"What attracted me to Interactive Avenues was their philosophy of integrating all the digital brigades to narrate a holistic business story for its clients. I am looking forward to working with a great team and an exciting roaster of cross-category clients; continue building the already strong media prowess; drive a data-driven philosophy; and also learn new things during my journey," expressed Sachdev.
Talentedge Appoints Abhinav Upadhyay as Chief Marketing Officer
Talentedge has appointed Abhinav Upadhyay as its Chief Marketing Officer (CMO). He will be responsible for handling all aspects of the brand and product marketing besides changing the way Talentedge drives transformation within to create impact outside amongst its audience and learners.
Upadhyay brings with him nearly two decades of experience as a growth and marketing advisor as well as a business and marketing leader across sectors.
“I am thrilled to partner Aditya and the entire Talentedge team to drive the vision of creating the most powerful brand in the higher education space from India. The opportunity to build the Talentedge brand while leveraging technology as an enabler & work with a great team on a mission to drive outcome based education is going to be extremely challenging but rewarding at the same time. I look forward to a journey of unprecedented growth for Talentedge,” commented Upadhyay on his new role.