Hires & Promotions: Bayer, Oriflame

Bayer's Head - Marketing and Digital, Ritu Mittal, bags additional responsibilities of Sri Lanka and Bangladesh

Ritu Mittal, who is Bayer's Head - Marketing and Digital for the Indian region, has taken up additional responsibilities of Bangladesh and Sri Lanka.

She states, "I am excited to take on the additional responsibility of serving the ~200 million consumers in Bangladesh and Sri Lanka, in addition to the 1.4 billion consumers in India, with best-in-class science-based self-care solutions. The past four years have been a thrilling experience, and I am committed to applying all the learnings from the India launch to drive impactful results."

For the India region, Mittal oversaw a wide range of responsibilities. This included full P&L ownership, driving innovative product development in the startup ecosystem, crafting forward-thinking digital strategies embracing technology, and fostering entrepreneurship. Mittal led end-to-end marketing and sustainability initiatives for diverse categories and brands like nutrition, pain, allergy, and derma.

Mittal has worked across Accenture Business Consulting and Procter & Gamble.

Oriflame appoints Edyta Kurek as the first female head in India

Oriflame ushers in a new era under the leadership of its first female head in India, Edyta Kurek. The company sets its sights on empowering the next generation with the aim to both financial freedom and wellbeing.

At a recent event, Kurek, Senior Vice President and Head of India and Indonesia, Oriflame, spoke about the company's dual-focused strategy, stating, "Our social selling model empowers individuals to achieve both well-being and financial freedom. We foster micro-entrepreneurship and provide the necessary training and skilling to build successful careers. This approach offers not only flexibility but also acts as a startup builder, equipping individuals with the tools they need to thrive. As part of our strategic transformation, we're placing a strong focus on connecting with young, consumers conscious about their wellbeing. We understand the importance of wellness to today's consumers. By aligning with these trends and values, we create a movement towards sustainable and ethical beauty wellbeing practices that resonate with the youth, offering products that enhance their wellbeing while empowering them to achieve financial freedom."

Vivek Katoch, Chairman of the Indian Direct Selling Association, shared, “The significant socio-economic impact of the direct selling industry. In FY 2022-23, the industry achieved a gross national turnover of over Rs. 21,200 Crores and provided self-income opportunities to nearly 86 lakh people, including around 32 lakh women. The industry is increasingly seen as a viable career option, especially for those aged 25 and above, with a 19% growth in this age group compared to FY 2021-22, translating to over 3,300 new entrants daily."