Hires & Promotions: B4U, Icubeswire, Push Sports

Dipesh Doshi joins B4U as Head- Branded Content and Partnerships

Dipesh Doshi has recently joined B4U as Head- Branded Content and Partnerships. He has 18 years of media experience and has worked across TV, digital and print mediums and specialises in branded content business. He brings with him experience of understanding brand marketing needs and creating optimised content solutions.

His last stint was with Times Internet as national manager – Spotlight (languages), where he was leading content solutions on the eight languages platform. Prior to that he has worked with dynamic and new age media companies like Pocket Aces, Worldwide Media (BCCL Group), The Walt Disney Company India, Ibibo & INX News.

On his joining, Doshi says, “I am super thrilled to join B4U Network & spearhead their new vertical branded content. Our efforts will be to create a lot of firsts & in the process achieve new milestones with a focussed approach towards content solutions, this will open new horizons in the digital & activation space which is the B4Us network's new outlook. The idea is to create experiential content opportunities by optimising B4Us Network strength & constantly innovating to be relevant in this space.”

Johnson Jain adds,  “We are happy to have Dipesh on board, his expertise in the Branded Content space will certainly add great value. This year our focus will be to strengthen the branded content vertical, there’s a huge opportunity we foresee in the space and that has been further reinforced by our recent wins. We want to help our partner organisations strengthen their brand credibility by associating with meaningful, positive & quality content, by providing creative solutions which help brands get seamlessly integrated into the proposition. We are all geared up to do some path-breaking work with our esteemed partners across our Linear & Digital assets.

iCubesWire elevates Lovin Dhawan to Business Director of Growth and Strategy

iCubesWire has elevated Lovin Dhawan to Business Director of Growth & Strategy. With experience spanning over a decade in digital media and business development, Dhawan is now on his way to leading iCubesWire’s growth strategies across key customers.

With over five years at iCubesWire as Digital Lead, Dhawan has navigated various leadership roles. His past experiences as Account Director at Hungama Digital Services and Interactive Avenues have garnered him expertise in driving innovative solutions and building client relationships. Leading key projects for iCubesWire for brands like Adani Group, Ambience and Swiggy, he has backed his work with substantial business growth.

Commenting on the elevation, Sahil Chopra, Founder & CEO, iCubesWire says, “Lovin’s elevation comes at a critical time when we are aggressively pursuing growth and innovation. His strategic vision and proven leadership are exactly what our team needs as we continue to expand our footprint and deliver groundbreaking solutions.”

Commenting on the elevation, Dhawan adds, “I am excited to take on this new role. I will focus on leveraging our advanced ad tech capabilities to deliver superior results and cultivate meaningful partnerships that drive our strategic objectives. It’s an exciting time to lead our growth and strategy, and I look forward to steering our amazing team to new heights.”

Under Dhawan’s leadership, iCubesWire is ready to enhance its operational capabilities and implement cutting-edge strategies that promise to redefine industry standards and deliver exceptional value to brands.

Push Sports appoints Vishal Gaba as its new Chief Marketing Officer

Push Sports has appointed Vishal Gaba as its new Chief Marketing Officer.

Gaba brings over 16 years of extensive experience across various marketing verticals. He was previously working with Bira 91 where he was leading Marketing and Communications for the brand and played a pivotal role in driving key business objectives to create brand awareness, generate trials, enhance corporate reputation and drive sales for Bira’s merchandise store.

“I am excited to join Push Sports and be a part of its mission to transform sports at the grassroots level across India. I look forward to working with the team to help build the Push Sports brand, scale the business nationwide and create a platform where individuals with a love for sports can thrive and pursue their passion,” mentions Gaba.

In his new role at Push Sports, he will be at the helm of crafting a compelling and inspiring brand story for consumers, scaling demand, enhancing consumer engagement and overseeing marketing initiatives across multiple channels. This would include leading all strategic marketing efforts, focusing on brand, activation, advertising and consumer advocacy to foster awareness, engagement, and loyalty among diverse customer segments. His extensive experience in brand building, product marketing, and customer relationship management will contribute to Push Sports' growth and market presence in the sports-tech industry.

Puru Singh, Founder and CEO of Push Sports says, "We are delighted to have Vishal join our team at Push Sports. With his vast knowledge and skills in marketing and brand development, we anticipate him to play a central role in helping scale the business. Vishal's strategic insight and leadership will help us fast-track growth as one of the top players in the Indian sports-tech sector.”