GS Caltex India Launches 2nd Edition Of #GaadiKeDoctor Campaign
S Caltex India has launched the 2nd edition of #GaadiKeDoctor, a digital campaign to celebrate the unsung heroes- “Mechanics” on its 13th Anniversary.
The campaign highlights GS Caltex India’s 13th anniversary, the company dedicates 2 Feb to the mechanics of the country and honors them for playing a pivotal role in keeping the vehicles roadworthy and safe for driving.
Speaking about the campaign, K Madhu Mohan, General Manager - Marketing, GS Caltex India says, “We are proud to launch the second edition of #GaadiKeDoctor. The previous edition last year was a huge success and this year we are making it much bigger and grander than before with activations on-ground, social media and radio platforms to spread awareness about Mechanics. The campaign circles around spreading the message of how important it is to thank and acknowledge the efforts of mechanics in our daily lives. For us, Mechanic’s Day is more than a celebration or a campaign. It’s the recognition that mechanics deserve, and GS Caltex is proud to be the pioneer of this movement.”
The campaign is a testimony of how Mechanics play an extremely pivotal role in enhancing the driving experience and ensuring vehicles' smooth functioning and how mechanics play a huge role in contributing to the value chain in India when it comes to the auto sector.
The campaign revolves around the importance of mechanics, how they impact our lives, and livelihood and their contribution to our day-to-day lives.
