Govt Supports M&E Sector’s Global Efforts: Piyush Goyal

“The Government is supportive of all the efforts by the media & entertainment (M&E) industry to expand the frontiers of the sector globally,” said the Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, Government of India, Piyush Goyal. 

Addressing the 23rd edition of FICCI Frames, Goyal said that India is on the pathway to becoming a developed nation by 2047. “As we enter the Amrit Kaal, the next 25 years which will be the defining years for India, I'm sure, our entertainment & media industry will make a mark that will be matchless. Your (industry’s) commitment to take Indian cinema on the global map, will help the industry to succeed.”

The Minister added that the Frames theme this year resonates with the government’s belief that creativity can enhance commerce. He noted that the M&E industry is the cultural ambassador of the country and has given a unique identity to India.

“The M&E industry can showcase to the world, the new India of today, boosting the economy, helping the country reach a new audience, influencing opinions, and spreading positivity,” he asserted.

Appreciating the industry for adopting modern technologies, he added, “We are looking at a proliferation of technology in the M&E industries. With digital platforms coming up, I believe this industry will grow by leaps and bounds.”

Lauding the recent Oscar wins for the ‘Naatu-Naatu’ song and the ‘Elephant Whisperers’, the Minister said this achievement showcases India’s emerging contribution in the field of entertainment.

“We gave a social message that sustainability is at the core of our thinking and comes naturally to Indians. We also gave a message of Naari Shakti that Indian women of substance are defining the New India,” he said.

“The skill, innovation and technology of the industry is nurturing talents and hard work. Let's together build an industry which entertains, empowers, enlightens & inspires the whole nation, in this journey of progress & prosperity,” he emphasised.

Jyoti Deshpande, Chair, FICCI M&E Committee, CEO, Viacom 18 Media and President - Media & Content Business, Reliance Industries and Shailesh K Pathak, Secretary General, FICCI also shared their perspectives on the Indian media and entertainment sector.