Godrej & Boyce Reaches Milestone, Enters 125th Year
Godrej & Boyce has marked the beginning of their 125th glorious year with the launch of #124YearsofMakingforIndia campaign to showcase how the company has been dedicated to building a better India ever since its foundation in 1897.
The newly launched campaign aims to inspire netizens with some of the lesser known facts about the brand’s legacy that has been meticulously built over the years through various innovative products and services that it has provided.
“Godrej & Boyce has built a compassionate legacy through its contributions and practices ever since it was founded back in 1897. With #124YearsofMakingforIndia we are hoping to spark some inspiration and hope among everyone during these difficult times," said Mehernosh Pithawalla, Head- Brand & Strategic Insights, Godrej & Boyce.
Since its inception, Godrej & Boyce has demonstrated continuous commitment towards customer centricity, technological innovation, environmental sustainability and community development. The campaign shares interesting trivia that celebrates their workforce for always being in the frontline for the nation. Did you know that the Godrej & Boyce engineers that built the Vikas engine for ISRO launches are also the ones to build solenoid valves for ventilators to help the Covid infected patients in India?
The campaign,active across all of Godrej & Boyce’s social media platforms, uncovers snippets of the brand’s trivias, hosts online contests and extends its support to internal employees that have been affected by the pandemic.
The campaign #124YearsofMakingforIndia has been conceptualized and designed for the company’s internal and external audiences by Creativeland Asia.
