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South Asia’s most definitive advertising, media and marketing festival, Goafest 2024, is all set to bring together stalwarts from across the industry with a focus on adaptation and innovation. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), Day 1 of the festival will feature key industry experts exploring the diverse aspects of the theme ‘The Age of Adaptability’.
The festival will kick off with keynotes from industry leaders. The opening session titled Adapt To Thrive Not Just Survive, will witness Harit Nagpal, Managing Director & CEO of Tata Play, emphasise on the importance of adaptability as a key to thriving rather than merely surviving. Following this, an insightful session on Navigating The Age Of Adaptability by Sanjiv Mehta, Executive Chairman of L Catterton India will explore the essential components of leading with vision, flexibility, and purpose in today's rapidly evolving market landscape.
Thereafter, in an impactful session titled From Setbacks to Comebacks: The Power of Persistence, acclaimed Writer and Film Director Tahira Kashyap in conversation with Atika Farooqui, Anchor/ Creative Director, Viacom18 will captivate the audiences with her inspiring journey, underscoring the transformative power of perseverance in turning obstacles into stepping stones.
Concluding Day 1 with what adaptability means in real life, a session titled Embracing Failure to Touch Success, will feature Indian actress Medha Shankr, and actor Vikrant Massey. Moderated by the multifaceted Actor, Producer & Entrepreneur Neha Dhupia, the session will witness Medha and Vikrant, the cast of the acclaimed film 12th Fail, enlighten the audience with their insights on embracing failure as a stepping stone towards triumph.
Scheduled to take place from 29th to 31st May, 2024, at The Westin Mumbai, Powai Lake, the stellar speakers and sessions on Day 1 will serve as a poignant reminder that even in the face of adversity, there is potential for extraordinary growth and achievement.
