E-Commerce, The New Platform For Coffee Machines
Gone are the days when the customers use to walk into an electronic store and open 04 different refrigerators to choose upon as what looks good and use to sit for next 30 mts negotiating to crack a good bargain for a new one. The new age buyers read the e catalogues, take referrals on social media and dive much deep to understand the product using all the info available online and finally take a decision to buy from the best e commerce platform that offers a good bargain and is trust-worthy.
‘A good coffee makes my day’ is an old say but how do I make a good coffee remains a question in the minds of coffee lovers or so-called coffee geeks who gulp down 03-04 cups a day and take pride in what they brew and how they brew. Being in coffee business for 19 years seeing an evolution in how coffee is being accepted a day-to-day beverage in comparison to an indulgence it uses to be 10-15 years ago… I still remember my first venture into technology where I conceptualized a dedicated coffee center in all metros to give a firsthand feel to all our customers who will spend 02-05 lakhs on a commercial coffee machine and at least deserve to have a look and feel of it and try a coffee from our demo center to understand how the machine functions and what kind of product it can deliver.
As we enter into 2021, the coffee brewing technologies have been revolutionized purely to offer convenience to brew at home or at office and personalized coffee machines are in demand. This online demand has been aided due to lockdown and limited options to go out and enjoy a coffee and has thrown in an immense opportunity to sell brewing technologies through e commerce which has no borders and helps the customer make a decision faster on what to buy and where to buy it from. We have seen a lot of HNI and coffee geeks enquiring and buying fully automatic coffee machines, traditional compact coffee machine with separate grinder for home and office purpose. In addition, the fastest moving products include small brewing accessories like French press, pour over, electric kettles for stable water temperature, compact weighing scales for correct water: coffee ratio, hand grinders that can grind beans into powder depending upon the kind of coffee that needs to be brewed, cold brew dripper, coffee syphon which this gives us a fair good idea on the passion our buyers have for brewing a perfect cup of coffee. To be a barista@ home is a new craze and is only going to grow as more coffee lovers convert from instant to roast and ground coffee.
Along with the brewing technologies, coffee beans have been in great demand throughout 2020 and probably the most coffee consumed at Home was in this year in spite the challenges faced. e commerce has opened up avenues for new entrepreneurs to enter coffee business and create a demand and cater to the demand of new aged Indians who treat coffee as a bliss and will go all out to satisfy their craving for a good cup. Certainly, the coming years would be way different on how coffee drinking was perceived, and coffee is more of a day-to-day beverage with machines reaching in ease the kitchens of growing upper middle-class Indians.
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