Coca-Cola, Marvel Collaboration Brings Marvel Heroes To Life

In a collaboration set to delight fans of both brands, The Coca-Cola Company and Marvel have released a limited-edition packaging line and immersive campaign featuring over 30 Marvel characters. The partnership brings together Coca-Cola’s 'Real Magic' and the Marvel Universe in a multifaceted campaign that blends pop culture with innovative storytelling.

The collaboration showcases illustrations of fan-favorite heroes and villains, from Ant-Man to Captain America on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. The packaging design strikes a balance between Coca-Cola’s signature red, white and black tones, creating a visually striking lineup of collectible cans and bottles.

Each can and bottle is equipped with a scannable QR code that unlocks Augmented Reality (AR) animations for the characters featured on the packaging. Consumers can immerse themselves in these digital experiences by collecting eight different characters and in return, receive access to an exclusive Marvel poster.

Coca-Cola and Marvel have rolled out a global campaign anchored by a cinematic brand film. In the commercial, a young woman accidentally jeopardises an entire comic book world, setting off a chain of events that threatens the Marvel Universe. However, the 'Real Magic' of Coca-Cola comes into play, uniting Marvel’s iconic heroes and villains to save the day, underscoring Coca-Cola’s message of joy and togetherness.

The campaign also encourages fans to collect limited-edition cans and bottles featuring Marvel characters, with the packaging now available on shelves globally. By engaging with the AR experiences, consumers can enjoy uplifting moments and connect with the world of Marvel in a new and exciting way.