Chawal Or Chawla? Swiggy Instamart Knows What You Really Need!

Swiggy Instamart returns with a quirky new digital film starring Bollywood’s Juhi Chawla, designed in partnership with ‘Moonshot’ agency. The film highlights Swiggy Instamart’s core promise of delivering anything to your doorstep in just minutes.

In the film, a young man mistakenly types 'Chawla' on Swiggy Instamart. The scene cuts to the actress, Chawla, who’s prepping for a shoot but ends up accompanying delivery partners. She arrives at the customer’s doorstep, only for everyone to realise the order was meant for 'chawal' (rice). The error is swiftly corrected and the customer receives a packet of India Gate rice, one of Swiggy Instamart’s partner brands. The film reinforces the brand’s promise - “You name it, and it comes to your doorstep.”

Commenting on the campaign, Mayur Hola, VP, Marketing, Swiggy stated, “This film is a lighthearted way to showcase the remarkable speed and versatility of Swiggy Instamart. By turning an ordinary ordering mistake into a funny and memorable moment, we highlight our commitment to delivering anything our customers need with notable efficiency and a touch of humour. At Swiggy Instamart, we ensure that from gadgets to groceries—whatever you ask for, reaches you promptly.”

Conceptualised by Moonshot, the film showcases the platform’s ability to deliver anything you need, from puja essentials and electronics to skincare, groceries, appliances and even toys – all with just a single tap.

Devaiah Bopanna from Moonshot, added, “By using the comical scenario of swapping Juhi Chawla for chawal, our aim was to showcase the promptness with which Swiggy Instamart ensures anything and everything that the users need reaches them instantly”