BrandPulse Global Onboards Mona Jain As Chief Growth Officer

Mona Jain has been appointed as the new Chief Growth Officer at BrandPulse Global, where she will be based in the company’s Noida office. In her new role, Jain will be responsible for driving revenue growth, optimising operations and improving profitability across the organisation.

BrandPulse Global is renowned for having the largest primary research infrastructure in India, spanning over 3,300 urban towns, 590,000 villages and engaging with a respondent base of over 350,000 individuals who speak more than 22 regional languages. This extensive network allows the company to provide exceptional insights into consumer behaviour and market trends.

With over 35 years of experience in the media and advertising industry, Jain brings a wealth of expertise to the role. Her distinguished career includes roles at leading advertising agencies, publishers, broadcasters, and client-side positions. She has previously worked with GSK, where she honed her skills in client strategy and with Samsung, where she played a pivotal role in establishing their media operations at Cheil Communications.

Jain has been instrumental in the launch of some of India’s most iconic brands, including Pepsi, Whirlpool, Pudin Hara, Horlicks Biscuits, Hero Puch, Nestle Chocolates, KitKat, Maggi, Samsung, McDonald's, Hyundai and Micromax. Her work has consistently raised the bar for innovative advertising and impactful messaging.

Her comprehensive experience also includes key roles in launching TV channels such as Zindagi and &TV, offering unique content to Indian audiences. Before joining BrandPulse Global, Jain served as the Chief Revenue Officer at Zee Media Corporation (ZMCL) and ABP Network, where she played a significant role in driving revenue growth.

Mona Jain shared her excitement about her new role stating, “Joining BrandPulse Global is a thrilling opportunity. The future lies in data, analytics, and the ever-evolving world of insights that transcend categories and geographies. I am extremely excited to embrace this new innings—not just as a challenge, but as an avenue to navigate this transformative landscape. The scale and reach of the company’s operations, coupled with its unwavering commitment to data integrity, provide an incredible platform to create meaningful impact. I look forward to contributing to the company’s growth and exploring innovative ways to drive value for our clients.”

With more than 35 years of experience in media marketing and promotions, Mona’s career includes senior leadership positions at Vivaki Exchange, where she served as the India Head for Strategic Investments, as well as at Contract Advertising and Mudra Communications, where she spearheaded media strategies for prominent brands.