Brands Go All Out This Women's Day
Whether it is celebrating the new-age women entrepreneurs or the multi-taskers who effortlessly manage their household tasks, this Women's Day, brands generously celebrate the true spirit of these powerhouses of talent.
Have a look at some of the most impactful campaigns:
Flipkart Seller Hub launches its new #RiseLikeHer film campaign celebrating women entrepreneurs
Celebrating International Women’s Day, Flipkart Seller Hub has unveiled a new campaign film titled #RiseLikeHer - Nirjhara. 'Nirjhara' which means ‘boundless’ is a tribute to women entrepreneurs and leaders who “lead from the front”; who work relentlessly and face many challenges that come their way without fear or hesitation.
With this new campaign, Flipkart aims to encourage women of India, to follow their hearts and live life on their terms. The film depicts women as individuals who possess the strength and ability to make their own decisions and chart their futures.
In a short span of sixty seconds, the film beautifully captures the various emotions the protagonist goes through like worry, care, courage, satisfaction; along with a brilliant display of the characteristics that make her the entrepreneur and person she is, such as - humility, courage, decisiveness, resilience and stepping up on the occasion.
With these subtle qualities on display, ‘Nirjhara’ salutes every woman entrepreneur who defies all the odds to achieve what she is set out for.
Amazon India launches ‘#SheIsAmazon’; a campaign to honor women Amazonians who lead by example
On the occasion of International Women’s Day, Amazon India celebrates women who innovate, lead and inspire others to reach greater heights. Aligned with this year’s theme, ‘Break the Bias’, Amazon launches ‘SheIsAmazon’, a campaign to put the spotlight on women employees, associates, and partners who have not only fought societal, cultural, disability, and economic barriers to achieve their dreams, but are also redefining the powerful role of a woman in the fast-paced e-commerce industry. As a part of the campaign, Amazon is launching a coffee table book that gives you an insight into the professional and personal lives of these women, and their journey of hope, struggle, and success. The foreword of the coffee table book is written by Dr. Aruna Sharma, IAS, former secretary to the Government of India, where she reiterates the need to accelerate women's participation in the workplace, to accomplish the vision of a truly self-reliant India.
#See Equal and #Breakthebias with Ariel’s new #ShareTheLoad film this International Women’s Day
Ariel India has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Recently, Ariel launched the fifth edition of #ShareTheLoad that raises a pertinent question, “If men can share the load equally with other men, why are they not doing it with their wives? Ariel is urging men to be equal partners playing Equal roles at home. Because when we see equal, we #ShareTheLoad.
This film is truly reflective of the reality of today, and befittingly, also with the International Women’s Day theme- Break The Bias. Ariel’s #SeeEqual film carries a different mood and tone. There is a sense of impatience and restlessness, because while we are moving in the right direction, change is not coming in fast enough. A recent World Economic Forum report claims that at the current pace of change, gender equality is still 135 years away! That is far too long to wait for equality, especially given that 73% of married men agreed that they did their share of household chores when they lived with other men. So, if men can share a load of chores with other men, why not with their wives? The unconscious bias of stereotypical gender roles often holds them back.
For the first time ever, in this film we see the woman speak up against her unequal marriage, therefore taking a stand to break the bias in her marriage. When she realises that she is not seen as an equal, she demands equality from her husband. She speaks for herself, and for all the women in India who silently face the inequality in the eyes of their husbands. The film is also representative of men who are open to change and is already sharing the load. The film #SeeEqual is in tune with what the women world over wants not just on Women’s day but every day- breaking free from any gender bias and being Seen as Equal.
Corona Launches Female Creator Fund campaign this Woman’s Day
Outdoor explorations and diverse tales of travel have always been a priority for Corona. This International Women’s Day, Corona re-launches Corona Female Creator Fund for the second year in a row. This is a great opportunity for female creators to submit their work under the hashtag #CoronaFemaleCreatorFund.
Committed to nurturing extraordinary female talent and shutting the gender gap that exists behind the camera, this project is aimed at celebrating the unique and inspiring stories of women across the globe.
Corona and Creator Circuit will be awarding 50 female creators a lifetime membership to @CreatorCircuit, a vibrant online community of the world’s best creators, and 5 female creators $1,000 each to bring their passion project to life and be featured on the global channels of @Corona and @CreatorCircuit.
Meta shares plans to celebrate and support women changemakers and entrepreneurs
In the run up to Women’s Day, Meta has reiterated its commitment to support those who’re empowering women and enabling women entrepreneurship. ‘She Champions Her’ on Instagram will celebrate women-led communities, and the second edition of Pragati, Meta’s CSR initiative, will incubate and accelerate women-led nonprofits that are working to support women entrepreneurs in India.
Meta ensures that its community has access to inclusive platforms to express itself and that everyone’s voice is valued. The commitment especially towards women users and entrepreneurs, using Facebook and Instagram, is underscored by the continuous work on its products, programs and policies that enable safe expression and equitable opportunities.
‘She Champions Her’ campaign from Instagram
‘She Champions Her’ from Instagram, is launching in partnership with Yuvaa, which is a youth media and insights company. The campaign is rooted in the insight that safety enables free expression, and several women have pursued their interests to help other women, by being change agents on topics such as bullying, body positivity and even entrepreneurship. The campaign will celebrate such women through a month-long content series on @weareyuvaa, featuring 10 women changemakers such as Avanti Nagral, an international pop artist and content creator, Manasi Chaudhari, founder and CEO of Pink Legal, a platform dedicated to women's rights and women's law, Mansi Zaveri, founder of the parenting community Kidsstoppress, and Navya Naveli Nanda, Co-founder of Aara Health and Founder of Project Naveli.
The ‘She Champions Her’ movement will be taken further through open-mic events in 5 cities across India - Delhi, Mumbai, Bangalore, Hyderabad and Kolkata. These open mic events will be safe spaces where young people can share their journeys and aspirations as they focus on creating similar communities and spaces online and offline for women. Follow #SheChampionsHer to be updated about the campaign.
The second edition of Pragati, Meta’s CSR initiative
Launched in 2020, Pragati is an initiative to boost women's empowerment by supporting women's entrepreneurship, in partnership with N/Core (The/Nudge Centre for Social Innovation). In this edition, six organisations have been selected from over 1,000 applications received from nonprofits all across India. These organisations are women-led, early-stage nonprofits, working in the area of women empowerment, specifically on entrepreneurship, digital inclusion, health and upskilling.
The six nonprofits selected are Foundation for Mother & Child Health (FMCH), Esther, Sajhe Sapne, Svatanya India Foundation, Tisser Artisan Trust and Ekibeki.
Snapdeal's new #MainTaiyaarHoon campaign honours fearless female role models
Snapdeal's campaign #MainTaiyaarHoon encourages people to honor the women who have inspired and paved the way for them to realise their dreams.
A role model can play a very important role in one’s life, but a woman role model can particularly have a profound influence on other women. Given the years of challenges women have faced, seeing positive images of women taking charge of their lives, sends a powerful message to others that they, too, can achieve what they want. With #MainTaiyaarHoon, campaign, Snapdeal aims to empower women with examples of positive role models and showcase a diverse set of role models that they can look upto.
As part of the campaign, 20+ women influencers from different walks of life will give a shout out to women who have inspired them in many ways to embark on their own journeys. Young influencers like Ishpreet Dang, Rajvee Gandhi, Dixita Patel, Anam Hashim, Sarah Hussain, Radhika Bose will participate in the campaign on Instagram to share how seniors in their fields like Shweta Chitrode, Arpana Ganesh, Mitushi Ajmera, Falguni Vasavada, Sudha Chandran and Pankaj Bhadouria inspired them to realise their dreams. Snapdeal has also worked with young talent Vaibhav Paani for a campaign anthem, ‘Main Taiyaar Hoon’.
Bombay Shaving Company's #BreakTheHairarchy campaign to redefine & celebrate women’s body hair
Bombay Shaving Company Women has launched a no-holds-barred International Women’s Day film #BreakTheHairarchy that celebrates women’s body hair, and their choice to remove it.
Fun & peppy yet sharp & riveting, the campaign film questions the norms associated with women body hair & drives a strong message of breaking all these taboos, encouraging us to #BreakTheHairarchy. It is asking us to rethink our socially conditioned ideas about women’s body hair and the uneasiness that comes while dealing with it.
While being a hair removal brand and truly believing in being smooth, Bombay Shaving Company Women also believes in the individual's right to carry themselves the way they want. The film respects that narrative of ‘choice’, and how it is the individual who will choose whether to ‘keep’ the hair or ‘remove’ it, in any form, in any part of their body.
Wiggles.in celebrates International Women’s Day with the second edition of its thought-provoking ‘#SheIsABitch’ campaign
Following the success of its International Women’s Day campaign, #SheIsABitch in 2021, that empowered women pet parents to reclaim the word bitch for its true meaning and purpose, Wiggles.in's #SheIsABitch promotes the right use of the word ‘bitch’ while empowering women to lead this change in thought and mind-set. The second part of the User Generated Content (UGC) campaign will drive messaging via the impact the campaign created by communicating through testimonials from women parenting female dogs aka bitches.
The second phase of the campaign #SheIsABitch takes a step forward to measure and understand the change in opinion and perception, picking up from where it concluded last year. Like last year, the campaign this year too hopes to see participation from men in a bid to reclaim the work bitch for their female dogs. Moreover, Wiggles.in also aims to further deepen awareness about the fact there is to be no negative connotation attached to the word ‘bitch’.
Kalyan Jewellers ‘#IAmMoreThanEnough’
Kalyan Jewellers campaign ‘#IAmMoreThanEnough’ aims to communicate that today’s modern Indian woman is smart enough to recognise that being branded as ‘too much’, is just society’s way of trying to hold her back. She challenges social narratives and societal constructs to boldly claim her place in the world while embracing her individuality and her unique sense of style. The #IAmMoreThanEnough campaign is created along the lines of the International Women’s Day 2022 theme #BreakTheBias.
Prega News ‘#SheCanCarryBoth’
#SheCanCarryBoth depicts the true spirit of women who can don multiple roles without experiencing the smallest pinch of qualm. The video film captures the insecurities of women with the portrayal of three starkly different personalities. One has happily entered the phase of motherhood, the other is highly sceptical about the career options as a model post her pregnancy, while there is another ambitious lady disoriented from the concept of motherhood to fly high in her career. Prega news, with the campaign, intends to break the stereotypical inhibitions arising in every woman’s mind and drives away their doubt that having a child can bring a full stop to their career.
#UsForHer, Godrej Group’s nudge to #BreaktheBias
On the occasion of International Women’s Day 2022, Godrej Group presents #UsForHer.
#UsForHer
is a truth that we live at Godrej.
There was a time when the world
Change the way we see her. | Let’s leave this world a better place
Dear Women, look at us. |
To bring alive this poem, the team has experimented with Sand Art. Renowned artist, Sarvam Patel has creatively rendered the narrative using his unique talent of storytelling through Sand Art.
#FindYourFreshWay with FreshToHome’s brand new campaign
“Eat like a lady,” “Eat last,” “Save that for your brother,” if you’re a woman, you’re familiar with these and the likes. There’s no denying the existence of biased restrictions on women when it comes to food. So this year, FreshToHome takes these biases head-on and encourages women to break the shackles of the old ways with its brand new International Women’s Day campaign titled #FindYourFreshWay.
Conceptualised by the internal creative team, this campaign is an extension of FreshToHome’s core value of ‘freshness,’ where the film offers a fresh perspective of today’s modern women who are ready to break preconceived notions of society. Swati Naik, Creative Director of FreshToHome says about the campaign, "There's this popular notion of how women should be ladylike, prim and proper when they eat. With some rules that apply only to her. But meaty foods can never be enjoyed that way. So we wanted to liberate her from these old notions and support her indulging in her own way -- without restraint. Hence, the campaign thought of #FindYourFreshWay which connects with our core brand promise of freshness."
This International Women’s Day, Evergreen Club pushes against the narrative of #LadyActYourAge
Evergreen Club, the online community for older adults has launched their Women’s Day campaign #LadyActYourAge highlighting age-related stereotyping faced by elderly women in everyday life. As per a recent report, the ageing population in the country has grown 34 per cent between 2011 and 2021, and so has the loneliness and typecasting amongst this age group.
Through a video, this social media campaign by Evergreen Club explores the conflicting messages women have been given about how they should look, live, and behave as they get older.
#LadyActYourAge acts as a powerful reminder for each one of us to change our actions, the way we speak, and the expectations we as a society put on older women. It also reminds us to beat gender and age-related stereotypes, and give elderly women the freedom to make their own choices.
#WeCare for You: Says Plix through its International Women’s Day Campaign
Plix, India’s leading D2C plant-based wellness and nutrition brand has unveiled its campaign #WeCare to commemorate Women’s Day. The idea is to encourage all women to start prioritising their health and wellness. While women care for their loved ones, Plix is here to care for them through a diversity of product offerings that can take care of various nutrition, skin, hair, and feminine health problems.
India is home to nearly 650 million women and they remain dedicated towards the wellbeing and happiness of their families and friends. Being inherently good at emotional intelligence, social awareness, intuition and empathy, they continue to put everyone’s welfare above their own health and wellness. At times, they ignore their own health needs, and that’s something the #Wecare campaign aspires to change.
Selfless service to the family and society shouldn’t come at the cost of self-wellness for women. Plix’s campaign highlights that they are not alone in their endeavour. The extensive range of Plix products makes it possible for women to get super nutrition on the go, without the need to change their schedules or much additional effort.
