Brands Embrace Technology To Deliver Immersive Experiences

As consumer habits and preferences shift, it's evident that the experience brands provide is what distinguishes them. According to a report, 80 per cent of customers and businesses agreed in late 2020 that the experience a company provides is as important as its product or services.

Chief Marketing Officer at Versuni, Pooja Baid said “ Artificial intelligence (AI) is something that deeply embeds in our all products which are for the next generation consumers and other benefits of using technology are targeting consumer better”. She added, “Technology is also useful in giving immersive experiences to consumers.”

More and more businesses are employing technology to integrate diverse and more modern sorts of experiences at multiple touchpoints, resulting in engagements that are not only individualised but also go above and beyond in terms of convenience and sensory appeal.

Puneeth Bekal, Marketing Director of Mastercard said, “Mastercard’s robust AI-enabled security and intelligence, backing when transactions happen to check that it happened or not.” He also said that we dive into data to check in which sector payments are made and hope it is performing.

Even as engagement platforms and customer expectations evolve, these immersive experiences are becoming a significant differentiator for organisations looking to differentiate themselves and enhance client loyalty.

Rachit Gupta, Chief Marketing Officer of Hero Cycles also believes that giving immersive expressive to the customers has become a tool in expanding the business and remains in the race. He stated, “Hero Cycles launched the augmented reality feature where customers can see cycles and you can even place it wherever you want and that made increased our convergence.”

Positive immersive experiences provide emotional value, increasing consumer and staff loyalty and advocacy. These interactions can help brands differentiate, retain and energise their customers. This is especially valid in businesses where goods and services have become commodities, such as travel, field service, and ecommerce.