Brands' Big Plans For Mother's Day

It is that time of the year when we recognise the nurturing and supportive role that mothers and other maternal figures play in shaping our lives.

Over the years, Mother's Day has evolved into a commercialised occasion with brands promoting special offers, discounts, and promotions to attract customers looking to celebrate and pamper their mothers. However, at its core, it remains a heartfelt and meaningful celebration of the love and sacrifices of mothers everywhere.

Here is how some of the leading are celebrating the magic of our mothers:

Biba’s campaign celebrates mothers who ask for nothing, but deserve everything
As Mother’s Day approaches, Biba has unveiled its digital campaign titled ‘Kuch Nahi’, which pays homage to the endless support and boundless affection of mothers, who often ask for nothing in return for their sacrifices. The campaign features TV actress, Shilpa Saklani. 

Reflecting on the cherished memories of our mothers, the campaign reminds us of the countless times mothers intuitively knew what we needed, even before we asked for it. Whether it was a comforting hug, a listening ear, or a small gesture of kindness, mothers have always been there, selflessly giving without expecting anything in return.

To honour and celebrate mothers, Biba’s ‘Kuch Nahi’ collection, curated especially for Mother’s Day, is a testament to the simplicity and humility of maternal love. This collection embodies the essence of the phrase "Kuch Nahi" (nothing), encapsulating the essence of maternal affection and understanding. Time and again, when asked what they desire, mothers humbly respond with this phrase, underscoring their unwavering commitment to their families’ well-being above their own wants. 

The campaign’s highlight is a heart-warming short film that captures the everyday moments of a mother’s love and sacrifice. 

The ad film has been shot and created in partnership with Famous Innovations.

MediBuddy's Mother’s Day campaign#MaaKiSehat celebrates moms as eternal caregivers

MediBuddy, in a heartwarming tribute to mothers ahead of Mother's Day, has unveiled an emotional campaign -#MaaKiSehat. The inspiring campaign video aims to recognise the selfless, nurturing care mothers provide from the moment a child is born. The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed.

Mothers are the cornerstones of our families, often prioritising the health and well-being of their loved ones above their own. This dedication of theirs often leads to neglecting their own healthcare needs. Universally, mothers are observed to put their families' health first, potentially compromising their long-term well-being.

The campaign acknowledges mothers' irreplaceable role in our lives, particularly regarding our well-being. While flowers and chocolates are cherished tokens of appreciation, this Mother’s Day MediBuddy's campaign encourages a more meaningful gift – the gift of health. The campaign shows compassion and beautifully captures the often-overlooked reality that mothers are the unsung heroes of healthcare within families. By offering convenient access to doctors through its platform, MediBuddy empowers mothers to become their healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.

Prega News unveils 'deciding benches' campaign to empower couples in family planning decisions

As an extension of Prega News' video campaign titled #LetThemDecide, the brand has now introduced its interactive OOH campaign ‘Deciding Benches’ across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.

#LetThemDecide, Prega News' poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions. The campaign emphasises the significance of empowering couples to make deeply personal choices without external coercion or judgment. With the innovative OOH campaign, the strategically placed benches in parks, malls, and other public spaces will serve as platforms for individuals to take a stand on the issue.

The benches had two sides representing different perspectives on family planning. One side supported a couple's decision in determining the number of children, emphasising personal choice and respect. The other side represented traditional family decisions, underscoring the importance of a family's collective choice. By simply sitting on the bench, participants could voice their support for couples' autonomy in deciding the number of children they want, challenging societal norms and promoting respect for personal choices. People's selections sparked meaningful conversations about personal choice and community values, turning the bench into a platform for discussions on family planning decisions.

The #LetThemDecide campaign by Prega News is a combination of insightful analysis and emotional narratives, underlining their broader dedication to promoting positive societal change. By confronting gender biases and advocating for the validation of couples' family planning choices, this campaign stands as an example of the brand’s commitment to social progress.

Glad U Came’s #KabHaiMothersDay campaign celebrates moms across India

This Mother's Day, Glad U Came has rolled out a heart-warming campaign called #KabHaiMothersDay. This initiative aims to spark conversations and heighten awareness about Mother's Day, reminding everyone to cherish and appreciate the incredible women who raised them.

The campaign centres around a video that captures the essence of motherhood and the importance of celebrating mothers. The campaign leverages the emotional connection people have with video content to spread its message and inspire action.

In a fast-paced world, it's easy to overlook the quiet, steadfast love that our mothers provide. They are the unsung heroes who sacrifice so much to ensure our happiness and well-being. As Glad U Came, embarks on the #KabHaiMothersDay campaign, let's take a moment to reflect on the countless ways our mothers have shaped our lives with their unconditional love and unwavering support. 

Glad U Came anticipates the #KabHaiMothersDay campaign to create a significant nationwide impact. Together, let's make every day feel like Mother's Day by showing our appreciation in both: big gestures and small acts of kindness. After all, our mothers deserve to be celebrated not just on one day, but every day! 

Zomato rolls out photo cakes

Zomato has introduced personalised photo cakes on the app. The icing on the cake–customers don’t have to pre-order and restaurant partners in the big cities will endeavour to dispatch the cakes within the usual delivery time (within 45 - 60 minutes of receiving the order). In addition to this, customers can preview their potential cake design directly within the app, ensuring every detail is just as they envisioned. 

A new tech flow has been built on the app to make this a seamless experience for customers.

Launched on the back of Mother’s Day, this new feature will stay live on the app even after May 12, allowing customers to order personalised cakes for every occasion. Last year, on Mother's Day, nearly 150 cakes were ordered per minute on Zomato.

With this new feature, customers can preview their photograph on the cake within the app, thus eliminating the need for complex photo editing at the restaurant’s end. The personalised photo cake feature is currently live in select areas of Delhi NCR and will soon be rolled out across 11 major Indian cities, including New Delhi, Bengaluru, Mumbai, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, Chandigarh, and Lucknow.