Boat Celebrates The Indomitable Spirit Of India
Boat is building an enabling ecosystem that will rapidly transform India into a manufacturing hub for new-generation wearables with minimal dependence on foreign countries.
Celebrating the continuance of the ‘Make in India’ initiative boAt has launched the Rock’In India campaign.
The 360° campaign narrates how we are ushering in a new era of ‘Make in India’ products, the power of Indian-ness, and why it distinguishes us from the rest of the world. India's growth story has been made possible by the undefeated spirit of the people.
Aman Gupta, Co-founder, and Chief Marketing Officer at boAt says, “boAt has proved naysayers wrong by successfully undertaking the design, engineering, and manufacturing of wearables in India. Today, 90 per cent of our wearables are manufactured in India. We are grateful to the Govt. for putting in the right policies and support system that is helping in upgrading and providing the catalyst needed for wearables growth in the country. With this campaign, we want to reinforce our commitment and will continue to invest in ‘AatmaNirbhar Bharat’.”
The brand has also designed and published a unique & interactive print ad with a special QR code.
