BlueStone Doubles Down On 'Love Is In The Little Things' For Valentine’s Day
BlueStone has relaunched their TVC campaign, 'Love is in the Little Things', in the lead-up to Valentine’s Day.
Spotlighting their innovative range of exquisite watch jewellery, the TVC breaks through the clutter of over-the-top fairy-tale love stories to highlight the small moments that make a relationship shine.
Talking about the decision to continue with the Manja-conceptualised film for Valentine's Day, Harshna Pasari, Head of Marketing at BlueStone, says, "Much like watch jewellery, romance in BlueStone's universe is all about the little things. It's about actions that may be small in magnitude but profound in meaning. It was imperative for us to continue telling this story, especially on a day when couples feel pressured into grandiose statements of love. Today's consumers are moving away from over-the-top moments and mementos to the little things when it comes to love and jewellery. At BlueStone, we want to match our consumers step-to-step and satiate their needs with intuitive thinking and excellent design."
First launched during Diwali, the brand film and watch jewellery has been met with a phenomenal response.
