BBH, Kraft Heinz's Campaign For Heinz Tomato Twizt
BBH has launched a new campaign for Kraft Heinz’s latest offering, specially made for India - Heinz Tomato Twizt. As a globally trusted producer of delicious foods and the owner of beloved global brands, Kraft Heinz has continued to raise the bar for its food products. The campaign is inspired by Kraft Heinz’s purpose, ‘Let’s Make Life Delicious’.
Taking its cue from a vital product insight that a small twist often makes a big difference in one's life, the campaign brings to the fore how Heinz Tomato Twizt is a saviour, whether for yesterday's leftover food or a kitchen experiment gone wrong.
Aarti Srinivasan, Executive Creative Director, BBH India, said, "We often see picture-perfect shots of mouth-watering food in advertising. To break the clutter, we wanted to visually show just the opposite. Enter last night's cold pizza and burnt pakoda, with the idea of how Heinz Tomato Twizt is a saviour of food gone wrong. So, to all the bad cooks out there, don't fear experimenting in the kitchen. Heinz is here to rescue."
Commenting on the success of the campaign, Rafal Walendzik, MD Asia Trading, Kraft Heinz said, "Our Campaign is built on a strong consumer insight – which is ‘It’s often the small twists that make a big difference’ be it in food or life. We truly believe a small twist like adding Heinz Tomato Twizt can elevate the taste of any dish, and even be the saviour of food gone wrong or bland food."
