BBDO India Wins Creative Mandate For Pagarbook

BBDO India wins creative mandate for PagarBook.

To help achieve their objective, BBDO India wins the mandate of building and scaling-up the brand and its marketing ecosystem through a spectrum of channels -Television, print, radio, social media and other relevant touchpoints.

“Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with the work that BBDO India is doing,” expressed the Sr. Vice President, Marketing and Sales of PagarBook, Sivaprasad K.

Adding on to this, GM & EVP of BBDO India, Bangalore, Digvijay Shekhawat said, "It's exciting to win PagarBook’s creative mandate. It has given us an opportunity to be a part of the journey which will allow us to touch the lives of over millions of SME owners and their staff. We are happy to be a part of building the Bharat story, impacting the SME businesses and reducing the challenges they face. We look forward to PagarBook achieving record subscription base through this campaign.”