Bata India Brings Bengali Glamour To Durga Pujo With New Campaign

Bata India unveils its Pujo Glam Collection in time for the festive season, offering trendy, premium styles perfect for Pujo shopping, family gatherings and Pandal hopping. Endorsed by actors Neel Bhattacharya and Trina Saha, the collection features the latest designs starting at just Rs 799, ensuring a fresh look for every celebration.

The campaign, starring Bhattacharya and Saha encapsulates the excitement of Pujo shopping and the joy of reconnecting with old friends. The actors embody the collection's essence, demonstrating how Bata’s versatile footwear can complement any outfit, be it traditional or contemporary.

Deepika Deepti, Head of Marketing, Bata India, said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high-quality designs at affordable prices. We're proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam Collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

Bata’s Pujo Glam Collection is designed to be a companion for the vibrant celebrations of Durga Pujo. As families and friends gather for traditional pandal hopping, lavish dinners, grand festivities, gifting and reconnecting with loved ones, this collection caters to every occasion.

For women, the range includes elegant heels perfect for sarees and traditional attire along with chic flats and trendy sneakers for long days of celebrations. The men’s collection offers sophisticated formals like loafers, mojaris for festive evenings, ethnic flats, Kolhapuris for a traditional look and sneakers for a modern touch.